What makes American Design American Essay Example | Topics and Well Written Essays - 2250 words

What makes American Design American - Essay Example America. AUDAC was a dramatic gesture at a crucial time in the development of the decorative arts in America. Many art historians have suggested that until 192 there was essentially no true form known as American design and that craftspeople in the United States from the 16th to the 19th centuries interpreted European prototype& Granted, the handmade copies of lath-century English furniture mode in Boston, Connecticut, New York, and Philadelphia were aesthetically of a high order. Some of the earliest examples of "true' American design appeared offer the Civil War. Americans were exposed to the new design trends from Europe - the most Influential of which may hove been japonisme the roots of Art Nouveau American design began to show itself as having unique traits particularly from the lost quarter of the 19th century. George Hunzinger as emigre-craftsman, Louis Comfort Tiffany as native artist-designer, Frank Furness as designer-architect, and the Herter Brothers as manufacturer are prime examples of producers with an American aesthetic. - From Vienna, Austria, architect-designer Joseph Urban, furniture-designer Pour Frankl, designers Wolfgang and Polo Hoffmann, and architect Frederick Kiesler. - From Paris, France, decorative artist Paul lribe and industrial designer Raymond Loewy. - From New Zealand, industrial designer Joseph Sinel Walter von Nessen and Peter Muller-Munk and film set designers Hans Drier and Iribe become one of the first film art directors in America to offer the more baroque, if not bizarre, aspects of the Art Deco style in France, Those native Americans who attended 1925 French far included Donald Deskey, Kern Weber, Eugene Schoen, and Hollywood set-designer Cedric Gibbons, In the 192O, Ruth who become known for her fabric and carpet designs for Radio City Music Hall in New York City, was an art student in Paris. Few other American designers attended the event or were living in Paris at the time, although the city was packed with American literati. Soon after the fair, numerous American designers and soon-to-be AUDAC members traveled to Europe-Walter Dorwin Teague in 1926, Gilbert Rohde n 1927, Raymond Hood, and Ely Jacques Kahn-and the exposure is manifested in their subsequent work. Viennese architect Kiesler was the director of the Paris exposition's Austrian pavilion, designing its theater and architecture section. The influence of the French decorative arts at the exhibition was appreciable. Having lived in the U.S. for 14 years by 1928, hit commitment to ,American design was widely known. In the best tradition of European designers, AUDAC members were active in oil areas of design. in this book, Modern American Design, we find individual designers who were active in most of the minor-arts media interiors, lighting, textiles, industrial design, and graphics, For example, by 1929 Gilbert Rohde had become art active designer of furniture, textiles, lighting, Industrial products and interiors. Unlike American design and American organizations, European design often had a political agenda, whether or not overly expressed The UAM (Union des Artistes Modernes), which, was formed in Paris a year after AUDAC began, had members in the decorative arts, fine ants, and architecture-the full spectrum of art mineur and art majeur. French artist Amedes Ozenfont and Swiss architect Le Corbusier pointed out, "There is a hierarchy in the arts... decorative art is at the bottom." Nouveau pavilion A plethora of the new French Art Deco style furnishings and interiors filled pavilion at the fair. Neither the Bciuhcius nor Art Deco The apartment in the Hotel Delmonico's & 502 Park Avenue n New York designed by AUDAC's president Lee Simonson was more charming than many of the

International Management Essay Example | Topics and Well Written Essays - 1750 words - 6

International Management - Essay Example in the standardization and adaptation process include the legal-political climate, social-cultural make-up of the target market technological, economic and demographic factors, etc. (Doyle and Stern P. 35). During a product’s launch into a new international market, multi-national firms can decide to either use their standardized marketing mix or adapt the mix to suit the market. In my study I am going to discuss the different standardization and adaptation strategies employed by different multi corporations like; Pepsi, Mc Donald’s and Toyota motors in the international business market. In several instances, a multi-national firm is forced to adapt its products and services marketing mix strategies to meet the local consumer needs. Also, the company is influenced to apply marketing mix techniques to deal with wants that can’t be altered due to factors such as culture, belief, economic conditions among others. McDonalds is a global producer of fast foods but their burgers, and other foodstuffs are adapted to local needs alongside tastes and preferences. In the Indian market where a cow is a venerated animal, their fast foods contain other meat products in place of beef. In South America McDonalds’ burgers come highly chilled due to the natives love for excessively chilled foods (Learn marketing, Para.2). In the Middle East where Pepsi is the leading soft drinks producer, it’s less sweet as compared to Africa where sweetness is preferred. The locals have a culture of growing sugar cane which tends to affect their consumption tastes and preferences (Learn marketing, para.2). Toyota Motors Corporation is the leading producer of automotive in the world. Its headquarters are situated in Japan decided. The company decided to use its standard production techniques for all its companies in the World with minimal changes to adapt it to the local environment. Over the years, Toyota enjoyed monopoly in terms of cheaper and fuel economic consumption. However, in